AB.AZLY BASARIANPROFESSIONAL RESUME

STUDENT RECRUITMENT · BUSINESS DEVELOPMENT

Norazly
Basarian.

Connecting people with opportunities through education guidance, client relationships and international trade promotion.

Higher education. Financial services. International trade.

Norazly Basarian wearing a navy suit and orange tie
Norazly BasarianSenior Marketing · City University Malaysia
Student recruitmentBusiness developmentClient relationships

PROFESSIONAL PROFILE

Relationships that
create opportunities.

Practical guidance, thoughtful communication and consistent follow-up.

I am a marketing and business development professional with experience in higher education student recruitment, takaful advisory and international trade promotion.

I guide prospects from initial enquiry through needs assessment, presentations, follow-up and application. My work connects students, families, schools, clients, government agencies and industry partners.

With a bachelor’s degree in accounting, I bring a commercial perspective to relationship development, market research and reporting.

Get in touch

CAREER EXPERIENCE

A career built
through people.

Experience across higher education, financial services and international trade promotion.

Senior Marketing

City University Malaysia

  • Manage prospective student enquiries from first contact through programme advice, application and registration.
  • Advise students and parents on entry requirements, career pathways and available financial assistance.
  • Support school visits, education fairs, community events and presentations; build relationships with teachers and community organisations.
  • Contribute programme content and follow-up support to social media and digital recruitment campaigns.

Takaful Advisor

Great Eastern Takaful Berhad

  • Developed new business through networking and referrals, guiding clients through needs assessment, recommendations and application.
  • Assessed financial needs and long-term goals to recommend suitable takaful protection, savings and investment solutions.
  • Maintained client relationships through regular follow-up and financial planning discussions.
  • Delivered individual and group presentations to explain products and support informed decisions.

Assistant Manager

Malaysia External Trade Development Corporation (MATRADE)

  • Identified overseas commercial opportunities and prospective buyers, distributors and business partners for Malaysian companies.
  • Coordinated trade missions, exhibitions and industry events supporting international market development.
  • Facilitated B2B business matching and maintained relationships with government agencies, industry associations and international contacts.
  • Prepared market and programme performance reports to inform business development planning.

CORE SKILLS

What I bring
to the work.

Capabilities developed through recruitment, advisory and trade promotion roles.

Student RecruitmentEducation CounsellingAdmissions & Enrolment SupportBusiness DevelopmentProspecting & ReferralsClient Relationship ManagementStakeholder EngagementOutreach & Event CoordinationPresentations & Public SpeakingInternational Trade PromotionMarket Research & ReportingSocial Media Campaign SupportMicrosoft Office

EDUCATION

An accounting
foundation.

Formal qualifications supporting commercial thinking and financial understanding.

01

Bachelor’s Degree in Accounting

Multimedia University, Cyberjaya

02

Diploma in Accounting

University Technology MARA (UiTM)

LET'S CONNECT

Let’s discuss
new opportunities.

Marketing, student recruitment, business development and partnership conversations.

Email me